I develop, lead and execute the strategy for Wall Street Journal’s marketing partnerships on a global scale. I manage the ideation, development and executional teams across strategic marketing campaigns by creating value-adding engagements that continue to elevate the brand and deepen WSJ’s brand and commercial partnership strategies.

• I build and cultivate partnerships at the forefront of consumer attention and innovation including brand extensions such as WSJwine, WSJ x Davos, WSJ x Cannes Lions, The Financial Inclusion Challenge, and WSJ Podcasts.

WiredScore is an international real estate advisory that works with landlords, brokers, and tenants to identify and promote buildings with great technology offerings. They own and operate the Wired Certification program, the first ever rating system for Internet connectivity in office buildings, with the goal of ensuring that all businesses large and small can find office space that meets their connectivity needs. Launched in 2013 in partnership with former Mayor Michael Bloomberg and co-founded by Jared Kushner, I joined the company as the 3rd employee.

• I led marketing strategy and initiatives globally for WiredScore and was named one of “7 Women Leading the Way in Real Estate Tech” by NewsFunnel, and one of “44 Commercial Real Estate Experts You Need In Your Life” by Whista.

I co-managed global integrated marketing communications for the Bloomberg Professional Terminal.

My marketing programs included tactics like websites, events, sales enablement, emails, partnerships, collateral, OOH, premium items, CRM, videos, social media, podcasts, digital, print and mobile advertising and everything in between.

• I helped managed brand equity (positioning, advertising, and promotion) for the launch of a major software product “Bloomberg NEXT”. I also performed competitive analysis and helped identify new target verticals, like compliance officers and technical analysts, helping Bloomberg grow from 26% market share in 2007 to an industry-leading 30.44% in 2011.

I trained and consulted equity clients, and helped develop new products and services for them.

• I led market research on technical analysts in order to identify new opportunities, validate new product concepts and develop and sell a new charting product, called Bloomberg “G”. I also helped lead cross-funtional teams including technical R&D and product managers to enhance Bloomberg G’s charting platform, growing it from only offering 8 technical studies to offering over 60 in just 2 years.

I supported the marketing team in all phases of developing, launching and measuring campaigns to promote collegiate-level math and statistics textbooks under the Addison-Wesley imprint. My summer internship was extended through January 2007.

• I edited and developed content for www.mypearsonstore.com, as well as for sales tools like brochures, white papers and case studies. I also wrote and coded HTML emails as part of a succesful database email and eCRM campaign targeting 4,000 college professors in the U.S.

I supported fundraising email campaigns targeted to young alumni, which helped increase donations by $10 million in the 2005-2006 academic year as my work-study.

• I helped brainstorm strategic positioning designed to attract student and young alumni donors, and helped launch a very successful sports-centric “We are BC” campaign. I also built and wrote HTML promotional emails sent to over 250,000 students and alumni