• Summary

    I love helping companies grow.


    My strength is in helping companies build deeper and more profitable customer relationships. 


    I'm a longtime marketing strategist and MBA graduate with experience in technology, financial services and startups. My passion is developing the strategy, initiatives and execution of marketing programs responsible for increasing product and brand awareness.  Oh, and I love croissants!

  • Freelance Consultant

    I help companies grow. I research and prepare detailed marketing recommendations for businesses (startups and managers) and investors (private equity funds and venture capital firms.) 

    Business Plan Development

    I can conceptualize and develop a fully actionable buisness plan for a new business or product. This usually includes deep market analysis, new product development, feasibility and operations research, go-to-market strategy and financial analysis.

    Market Research



    I can deliver insightful market research that covers everything from industry analysis, consumer trends, seasonality, channels of distribution, competitive intelligence and target market analysis through focus groups and surveys.

    Marketing Strategy



    I can develop strategic marketing plans and briefs. Projects usually include market analysis, value proposition, SWOT analysis, competitive analysis, positioning, target market segmentation, and development of an overarching marketing message.

  • Experience

    The Wall Street Journal

    Global Manager, Strategic Marketing Projects November 2016 - Present

    I develop, lead and execute the strategy for Wall Street Journal’s marketing partnerships on a global scale. I manage the ideation, development and executional teams across strategic marketing campaigns by creating value-adding engagements that continue to elevate the brand and deepen WSJ’s brand and commercial partnership strategies.

    • I build and cultivate partnerships at the forefront of consumer attention and innovation including brand extensions such as WSJwine, WSJ x Davos, WSJ x Cannes Lions, The Financial Inclusion Challenge, and WSJ Podcasts.


    Director of Marketing October 2014 - December 2015

    WiredScore is an international real estate advisory that works with landlords, brokers, and tenants to identify and promote buildings with great technology offerings. They own and operate the Wired Certification program, the first ever rating system for Internet connectivity in office buildings, with the goal of ensuring that all businesses large and small can find office space that meets their connectivity needs. Launched in 2013 in partnership with former Mayor Michael Bloomberg and co-founded by Jared Kushner, I joined the company as the 3rd employee.

    • I led marketing strategy and initiatives globally for WiredScore and was named one of “7 Women Leading the Way in Real Estate Tech” by NewsFunnel, and one of “44 Commercial Real Estate Experts You Need In Your Life” by Whista.


    Associate Global Marketing Manager June 2010 - September 2012

    I co-managed global integrated marketing communications for the Bloomberg Professional Terminal.


    My marketing programs included tactics like websites, events, sales enablement, emails, partnerships, collateral, OOH, premium items, CRM, videos, social media, podcasts, digital, print and mobile advertising and everything in between.

    • I helped managed brand equity (positioning, advertising, and promotion) for the launch of a major software product “Bloomberg NEXT”. I also performed competitive analysis and helped identify new target verticals, like compliance officers and technical analysts, helping Bloomberg grow from 26% market share in 2007 to an industry-leading 30.44% in 2011.


    Equity Specialist, Analytics Desk October 2007 - June 2010

    I trained and consulted equity clients, and helped develop new products and services for them.

    • I led market research on technical analysts in order to identify new opportunities, validate new product concepts and develop and sell a new charting product, called Bloomberg “G”. I also helped lead cross-funtional teams including technical R&D and product managers to enhance Bloomberg G’s charting platform, growing it from only offering 8 technical studies to offering over 60 in just 2 years.



    Pearson Education

    Marketing Intern May 2006 - January 2007

    I supported the marketing team in all phases of developing, launching and measuring campaigns to promote collegiate-level math and statistics textbooks under the Addison-Wesley imprint. My summer internship was extended through January 2007.

    • I edited and developed content for www.mypearsonstore.com, as well as for sales tools like brochures, white papers and case studies. I also wrote and coded HTML emails as part of a succesful database email and eCRM campaign targeting 4,000 college professors in the U.S.

    Boston College

    Advancement Office Communications Assistant January 2005 - May 2006

    I supported fundraising email campaigns targeted to young alumni, which helped increase donations by $10 million in the 2005-2006 academic year as my work-study.

    • I helped brainstorm strategic positioning designed to attract student and young alumni donors, and helped launch a very successful sports-centric “We are BC” campaign. I also built and wrote HTML promotional emails sent to over 250,000 students and alumni
  • Work Samples

    Here are a few examples of marketing videos I've produced throughout my career. Want to see more work samples? Just ask!

    Bloomberg NEXT: Commodities

    I helped produce a series of 8 branding videos to promote the launch of a new software product, Bloomberg NEXT. Here's an example of one of them. Agency: Aggressive

    Bloomberg Data Vis: "Marriage Obsolete"

    I was part of concepting and traffic team for Bloomberg’s Data Visualization campaign. 2 brand journalism videos a week were made for 4 months (96 videos in total) to illustrate the power of Bloomberg’s real time data and insight. Agency: JWT

    Wired Certification: The Standard for Internet Connectivity

    I produced a website landing page video to explain what Wired Certification is and its benefits. This is WiredScore's very first marketing promo video. Director: Dom Mann Visuals.

    The WSJ Financial Inclusion Challenge 2017

    This video is an overview of a 6 month brand partnership that I served as marketing lead for. The Wall Street Journal and MetLife's Financial Inclusion Challenge is a pitch competition showcasing solutions to the problems of financial access for the poor in the Asia-Pacific region.


    Creativity is intelligence having fun


    -Albert Einstein

  • Education

    New York University - Leonard N. Stern School of Business

    Master of Business Administration January 2010 -  May 2014

    • Langone Part-time Program
    • Specializations in Marketing, Product Management and Entrepreneurship & Innovation
    • Ran for and elected University Senator and Executive Board member for NYU Stern Graduate Student Government.

    Boston College

    B.A. Communication, Marketing September 2003 - May 2007

    • Dean’s List.

    • Ran for and elected Director of Public Relations for Undergraduate Student Government from 2003-2007.

  • Skills

    Integrated Marketing

    Market Analysis

    Brand Management

    Product Marketing

    Strategic Planning

    Digital Marketing

  • Contact me!

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